Tips for Writing Effective Articles for Marketing

Now that you’ve made the decision to include article marketing into your marketing traffic generation plans, it’s time to make sure that you’re doing it right. To that end, here are 4 tips you can use to make sure your article marketing is as effective as it can be.

1 – Smart Keyword Researched

What is your article going to be about? More importantly, will anyone ever get to read it? Keyword research is the cement foundation on writing articles that will generate traffic. There’s a big difference in the amount of visibility for an article written about “mortgage quotes” versus an article written about “mortgage quotes in Dallas, Texas”. The latter is much more targeted and will probably rank considerably higher than the former.

When preforming keyword research it is imperative that you be as specific as possible. The more specific you are with your topic, the higher your article will rank the the more views and traffic you’ll get.

2 – Choose a Hot Topic

If you want to really see your article marketing efforts soar, learn how to choose topics that are related to what’s going on in the present. An article written on the Olympics 3 months after the fact won’t have as much buzz as an article written about the Presidential candidates right in the middle of the election. Choose your topic based on what everyone is talking about and you’ll sure to have people clamoring for more.

On a side note, use sales tracking software to monitor every aspect of your sales process so that your track record can be viewed and maintained in the form of secure data which will help in enhancing your performance level.

3 – Work on your Copywriting Skills

There are a few skills that need to be learned and implemented if you’re going to be a master article writer. These skills have been used by copywriters for decades and have proven effective when it comes to grabbing your readers attention.

One skill is to be able to write like you talk. When writing your article you it should sound as if you are talking to the reader. You want you’re article to seem more like a conversation than a piece of information that your reader is taking in.

Also, if your headline doesn’t pull the reader in, then your article won’t get read. Make your intention to write headlines that will make people stop even out of curiosity.

4 – Keep Your Article Short  amp; Sweet

Most people don’t have all day to read a book when they’re looking for one piece of information. Keep your article as short as possible without sacrificing good content. You want to deliver your information with a targeted approach while making sure you don’t leave out necessary details.

If your reader wants more information, they can click on the link in your resource box and go sign up to your site and get even better content.

I hope these tips help you write articles better than you ever have. Implement them now and watch your effectiveness grow to new levels.

Brian Singleton a retired news editor and tech enthusiast. He shares a deep love for science and technology and wishes to connect with others through this his content.

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