Security is important for companies that have a larger following or celebrity type of appeal.
The Social Media Strike Team has successfully helped some major Los Angeles media companies to divert their actions from a social media security melt down.
Here’s our step by step plan for one of our larger clients (Each plan is customized for a company to best fit it’s needs and keep hackers at bay):
- The head of marketing should be the main admin for ALL company FB accounts.
At the station level, each person should use their personal Facebook profiles and the Director of Marketing admin can grant them admin rights to their local page (granting access means passwords should never be shared.) There should not be a public admin account that multiple people log into at the station. One or two people should be the daily administers of the account. This will reduce exposure.
- Pick two local admins for each market to run each facebook page. They will need to attend / watch formal training videos focusing on: phishing , password protection and smart social networking (for example, educating administrators on how to avoid password scams). All messaging will be sent to, reviewed by and posted by the two market admins, following the guidelines of our social media schedule. Everyone must go through this process before going live online. When an administrator leaves a market, part of their exit process will constitute removing them as an admin from our official page(s).
- All social media managers (up to 2 per fanpage) must sign a written agreement after completing their social media training. This will be their license to drive, making them officially certified to use our network. This will hold them accountable for errors made on the page and will ensure they have carefully studied the best practices (and watched the videos on what can happen if things go wrong).
4) All admins are required to activate a “1-hour lock” on their smart-phone. Many admins will use their blackberry/iphone to check Facebook or Twitter updates, this can be a security risk if their phone is lost or stolen. The lock will automatically enforce a 4-8 digit passcode on their phone if there’s no activity in 30-60 minutes. There will be an instructional video on how to setup this feature for iPhones and Blackberries when the admin go through their training.
How many Instagram views do you want to order? The answer depends on the requirement of the business people. Excess purchasing of the likes and followers will increase the costs and spending of the money. An approach should be considered while determining the quality of the likes and followers.
Other notes:
Never share your password with anyone, even inside the company (This exposes your company to random logins)
Never access social networks from a public wifi, only use station wired ethernet or personal home wired ethernet to post (public wifis are prone to password phishing)
Keep spyware updated on all admin computers
Following these steps will also help increase our “Edge rank” as we will be messaging according to our formula and working from a schedule moving
forward
Twitter Security Training
- Use Hootsuite to manage twitter accounts in a market. This way there can be multiple accounts and users in one place, and station admins will not
need to know the actual password on the account. Station admins can be granted access and removed from access for multiple accounts and they need-not share their password with anyone.
- Pick two local admins for each market. They will need to attend / watch formal training videos focusing on: phishing , password protection and smart social networking (for example, educating administrators on how to avoid password scams). All messaging will be created and posted by the two market admins, following the guidelines of our social media schedule. Anything must go through this process before going live online. When an administrator leaves a market, part of their exit process will constitute removing them as an admin from our official page(s).
- All social media managers (up to 2 per location) must sign a written agreement after completing their social media training. This will be their license to drive, making them officially certified to use our network. This will hold them accountable for errors made on the page and will ensure they have carefully studied the best practices (and watched the videos on what can happen if things go wrong).
4) All admins are required to activate a “1-hour lock” on their smart-phone. Many admins will use their blackberry/iphone to check Facebook or Twitter updates, this can be a security risk if their phone is lost or stolen. The lock will automatically enforce a 4-8 digit passcode on their phone if there’s no activity in 30-60 minutes. There will be an instructional video on how to setup this feature for iPhones and Blackberries when the admin go through their training.
