Small businesses need to work hard to compete with big companies and YouTube can help. Just about everyone enjoys watching videos, so it’s a marketing strategy that appeals to all ages. It’s also affordable because you choose how much or how little you want to put into making the videos, so it fits into any budget.

You can focus your marketing efforts locally to draw in business or if you plan to expand and grow your company, YouTube has the potential to spread brand awareness all across the globe. Using YouTube is well suited for small businesses for these reasons and using video marketing to promote your company offers many other benefits, too. How To See The Number Of Views On Your TikTok? The number of the followers is counted with ease and simplicity to have the desired results, The use of the best YouTube marketing strategy can be made to get the best results. Plenty of benefits are provided to the people at the platform. 

It’s a Great Form of Advertising

When users find a video they like, they usually share it with their friends especially when it provides useful or interesting content. This gets people talking about your videos and ultimately your company. It also encourages your fans to recommend you to their family members and friends. It’s a proven fact that people are more likely to try your products or services when a friend recommends them, so there is no better form of advertising than word of mouth.

It Helps You Build a Strong Relationship with Your Customers

Another way small businesses benefit from YouTube is that it gives you a way to build a strong relationship with your customers. Many users will leave comments about your videos and ask questions about the information provided. This is your chance to communicate with these potential customers in a non-advertising manner that will help you build a positive image for your company.

Video marketing allows you to show a different side of your company that consumers don’t see very often. They want to know more about your company than just what you have for sale and this type of marketing gives them a peak of the human side of your business.

It Helps Establish You as an Expert in Your Industry

When you create tutorial videos or ones that provide viewers with tips and suggestions to help them get the most from your products, it helps to establish you as an expert in your field. You’re providing your viewers with information they need to get the most from your products. When you offer people free advice and answer questions for them, it builds trust and establishes you as an expert in your industry.

When these consumers need the products or services that you provide, they will choose your company over your competitors. They will respect you and tell others about your company because you are the one that took the time to provide them with information they needed, when they needed it.

If you’re not using YouTube to market your business, consider the benefits it has to offer. It’s a great form of free advertising, it’s easy to use and it’s a great way to establish yourself as an expert in your field and build consumer trust. You may find that it’s an excellent match for your company.

Foursquare is a location-based social networking website for mobile users who can check in at various places around the neighborhood and when you’re out exploring new places you can claim discounts, badges, and loyalty points. It can surely make traveling around the city and hopping from one place to another fun and exciting. So, if you are not yet familiar with this app, read on to get familiar with Foursquare. Besides Foursquare, Voy Media Courses are also one of the credible options when it comes to online marketing.

So this is how it works, first, you will have to download the mobile game application from foursquare. After downloading this app and installing it into your mobile phone, sign up, and connect to your address book, Facebook, and Twitter accounts. And voila! You are now ready to use or ‘check-in’ to your Foursquare account.

After ‘checking in’, this app will use the GPS of your mobile phone to trace your whereabouts. Your friends using this app will know where you are. Likewise, you will also see if they have checked in recently and where they are. In addition, users of this app are given the privilege to share and view pieces of information on what to do and enjoy in a particular place.

You don’t need to worry about an unlisted place in Foursquare. All you have to do is add it to Foursquare yourself. As soon as you add it, it will be visible to you and to other users. This is a great way of free advertising for your business.

But of course, the fun doesn’t just stop there, you can compete with your friends for badges and be the ‘Mayor’ of the local place. Frequenting Foursquare will earn you badges and loyalty points. Obviously, you will start as a ‘Newbie’. Nevertheless, if you use Foursquare frequently, your loyalty points, as well as your badges, will increase.

On top of that, if you visit a particular place from time to time and ‘check-in’ to Foursquare for every visit, you will have more badges and a bigger chance to be the ‘Mayor’ of that place. ‘Mayors’ are described as the most loyal visitor of the place. In other words, they have the most number of recorded visits to a place based on Foursquare statistics.

Becoming ‘Mayor’ also has its own rewards. If you become one for a business establishment, let’s say a salon or a café, business owners just might reward you with exclusive deals. How good is that!

For business owners, you can easily arrange for an exclusive deal with your customers who use Foursquare. This deal will encourage customers to visit your establishment frequently. For example, you can set up a deal with customers who have visited your place on the 3rd occasion for a free cup of coffee or a 10% coupon. But the great thing about Foursquare is that it let’s business owners choose which Foursquare level you want to reward your customers.

Furthermore, since users can share information with their Foursquare accounts, your business will certainly have free advertisements from loyal customers. This is undoubtedly an effective and powerful promotion as a recommendation from one friend to another is the best form of obtaining new business. Likewise, you can also promote your establishment by sharing your current deals and events.

Foursquare also offers users, particularly business owners, to view their statistics and monitor the number of people taking advantage of their exclusive offers and deals and ‘checking’ into their establishments. This mobile application surely offers both customers and business owners a win-win situation. In fact, since its launch in October 2009, it has already gathered more than four million users.

With mobile users increasing rapidly this number will continue to grow as more and more people are discovering this app and its benefits on a daily basis. So if you need free advertising for your business what are you waiting for go get your Xmas shoppers!